Grey London, you have some questions to think about. For example, why is your name “grey” but your logo red? But really, many of your questions are the same as every other agency, one of which is around how to have better relationships with your clients. While I don’t claim to have answers, I spent 6 months learning about that by talking to professionals in the advertising industry who deal with clients. This report has everything I found.
This project could not be done without the help of Chris Hunton, James Chung, Purity Njoroge, and Charlotte Lambert.
The Major Issue is a Sense of Disrespect in the Client-Agency Relationship
But this probably doesn’t mean what you think it does
Here’s what that feeling of “disrespect” really comes from:
Here is What I Found:
It’s misaligned expectations of what clients want and what agencies want.
Clients and agencies often don’t understand why the other side is there
Poor feedback, communication, and power dynamics can turn small issues into major breakdowns
That’s all you really need to know in terms of insights.
But.
If you want to know where that is coming from and some proposals on what can be done about it, read the full report! It includes:
An analysis of the industry and Grey London’s context specifically
Interviews with real professionals dealing with clients from the agency perspective
Recommendations and thoughts on what can be done about it
Lots of quotes.
So go read that report! You can download it below!
